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Tesla recently announced that pre-orders of its Model 3 hit a quarter of a million in just the first 36 hours.
Now seems like a good time to have a little look at the Tesla website.
I've previously written about how frustrating automotive websites have traditionally been, with copycat designs and poor UX as standard.
So, how does Tesla's website shape up?
As a marketer in digital, the word 'personalisation' might conjure up thoughts of cookies and triggered email.
But what does it mean in luxury automotive for Aston Martin.
Simon Sproule, Director of Global Marketing Communications, gave us the inside track at the Festival of Marketing.
The emissions scandal engulfing Volkswagen raises many important questions.
While I can't claim "how does Volkswagen deal with this on social media?" is the most pressing of them, I thought it would be worthwhile having a look at the company's reaction on Twitter and Facebook to see if there's a protocol for crisis management on social media.
Pull on your leather driving gloves, load some Toto into the cassette player and for goodness sake check your oil and coolant (it’s been over a year!) in preparation for these road-tearing campaigns, each with genuine ROI.
Hyundai has opened what it calls the UK's first digital car showroom at Bluewater in Kent today.
Apparently, 40% of Britons are more likely to buy a car if they can avoid speaking to a sales person in the process, so this initiative aims to take them out of the equation.
What is significant here is that customers can test drive a car, arrange finance and trade ins and buy all from the showroom.
With automotive purchase journeys increasingly taking place online, manufacturers and dealerships have a reason to place greater focus on digital channels to pick up customers in the early phases of their research.
An AutoTrader.com study from last year found that new and used buyers spend 75% of their car research time online, while Google stats suggest that these customers take an average of 2.7 months to decide on a purchase.
This presents a challenge for automotive marketers to grab the attention of these researchers and eventually move them offline for a test drive or a visit to a local dealership.
There’s also the challenge of measuring online marketing efforts when customers use so many channels, as tracking leads from website to dealership isn’t always simple.
In this article, I'll look at the purchase journey, some examples of automotive brands online, and that tricky transition from web to dealership.
Here’s a selection of content marketing endeavours by some car brands.
I’m not sure I’ve ever been able to properly define content marketing and indeed my selections may stray between native advertising, brand advertising and bona fide content that feels rather more ‘agnostic’.
However, what’s certain is that all the content I’ve picked does more than simple advertorial.
I've looked at Japanese automotive brands online, now it's time to take on Germany.
I thought I'd take a spin through the UK websites of the German big three automotive companies. What do BMW, Audi and Mercedes' websites handle like for first timers?
Well, they might be known as the big three, but much like the Japanese roundup, there's a clear loser.
For some detail on automotive and social media, check out these posts.
Google is making many companies nervous. Anything bought online that involves the collection of information naturally falls into Google's path.
Even outside of this large niche, Google is getting stuck into larger engineering projects like the self-driving car.
Let's take a look at industries ripe for disruption by Google.
Google I/O revealed a host of interesting developments.
Here I attempt to stick my finger in the air and determine what they could mean for us as people in the long term.
Feel free to agree or disagree.
In a regular feature I’ll be taking a look at brands from a particular industry to see how they compare with one another on various social media channels.
Last month I wrote about why Ford’s social media strategy is so good, in which I took a look at the 110 year-old car manufacturer and how it’s managed to transform its digital presence through expertly tailoring its content and connecting to each social channel’s audience with authentic engagement and a suitable tone of voice.
Let’s take a look at how other brands compare in the world of automotive social media.
Social media is a major part of Ford's continued evolution in digital and in many cases features some of its most groundbreaking work.
Ford was the first automobile manufacturer to reveal a vehicle on Facebook, it was the first brand on Google+ and it runs perhaps one of the most uniquely enjoyable and surprising Vine accounts.
Last month I wrote about why Ford's social media strategy is so good, in which I discussed Ford's various social channels and how it expertly tailors its output and connects to each channel’s audience with the right content and tone of voice.
At the helm of this strategy is Scott Monty, Ford's global digital & multimedia communications manager. Within just a few years Scott has transformed the 110 year old car manufacturer into one of the most successful brands in digital and social.
I recently had the opportunity to interview Scott Monty for the blog and he had the following to say about Ford's social media strategy, the challenges the company faces and Ford's overall digital transformation.