Posts tagged with Autotrader

autotrader

Autotrader on integrating SEO, PPC and social

Organic search is pretty vital for any business, PPC ads are increasingly clicked on by a higher proportion of searchers, and with Google Hummingbird, social is likely to become more important for long tail search results.

Anthony Robinson, Head of SEO at Razsor, Auto Trader’s search and web design arm, talked us through how these three disciplines should be seen in the round.

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Mobile site review: What Car?

Following in the footsteps of AutoTrader, automotive publisher What Car? has just released a smartphone-optimised mobile site. 

I tried out the new the site, which can be found at m.whatcar.com,  on an iPhone, and found that the user experience could be improved... 

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Mobile site review: Autotrader

Autorader.co.uk is the most popular motoring website in the UK, claiming 10m unique visitors per month. It also has a mobile version, which it relaunched last year.

It offers an alternative to used car search tools on manufacturer's websites, which can be frustrating to use, and it's a potentially useful service for people to compare car prices on the move. I've been trying out the mobile site...

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