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There's an old saying, "Timing is everything," and if Bloomberg has its way, advertisers will be able to capitalize on that like never before.
As detailed by AdAge, the financial software and media giant used its NewFronts event on Monday to unveil Trigr, a new offering that allows advertisers to deliver custom creative and content based on specific conditions in the financial markets.
Every year, companies gather in New York to pitch advertisers on their latest and greatest digital offerings in digital media's response to television upfronts.
Here are some of the highlights from this year's NewFronts which occurred between April 27 and May 7...
Back in 2011, sentiment analysis for Twitter was just beginning to phase into mainstream business conciousness.
So, when London-based DCM Capital announced a hedge fund based on Twitter sentiment it was a bold move that ultimately didn't gain the exposure the company were looking for, and the project closed after a few short months.
The company has continued to refine its algorithms however, and recently spoke to Bloomberg about their latest project: A spread-betting platform based entirely on social media sentiment...
In what may be the most anticipated IPO ever, Facebook, will go public this Friday.
Mark Zuckerberg, the hoodie-wearing 28 year-old CEO of the world's largest social network won't be in New York to ring the NASDAQ opening bell.
Instead, he'll be at his company's Menlo Park headquarters ringing it in virtually.
Facebook is said to be working on a mobile advertising product that it could launch by the end of March 2012.
Insiders report that this could involve putting Sponsored Stories ads, which feature friends’ interactions with brands, within the mobile newsfeed.
The carnage in the print world continues. The latest big-name publication to go up for sale: 77 year-old Newsweek.
The magazine, which covers U.S. and global news on a weekly basis, has, like many print publications, seen its subscriber base erode over the years. That has made it hard to run as a sustainable business. Newsweek lost nearly $30m last year, and just over $16m in 2008.
Bloomberg is wasting no time in getting to work on BusinessWeek, which it agreed to acquire last month. Although the deal is not expected to close until next month, Bloomberg is already plotting out the future for the weekly business magazine.
According to MediaWeek, Bloomberg's initial plans are to make BusinessWeek "bigger, glossier and more international". Talking Biz News, whose sources were at a meeting conducted by Bloomberg exec and future BusinessWeek chairman Norm Pearlstine, is reporting that the overhaul would "focus on making it more competitive with The Economist and less like Fortune and Forbes".
Times are tough for many magazines these days. BusinessWeek knows that first-hand. The weekly business magazine will reportedly lose some $40m this year.
But after a long bidding process, it has found a knight in shining armor: Bloomberg LP. The privately-held financial software, data and news company is acquiring BusinessWeek for an undisclosed sum rumored to be in the range of $2-$5m (yes you read that right, million). It will also take on BusinessWeek's liabilities, which could far exceed that amount.
In the debate over the future of journalism, there are some who argue that stodgy old news organizations aren't necessary. Leaner and meaner ventures can take on the same burdens. Citizen journalists and bloggers are capable journalists.
But a victory for Bloomberg LP in a lawsuit against the United States Federal Reserve highlights the importance of having large news organizations.