Posts tagged with Cloaking

Is Google stepping up its anti-web spam efforts?

Google may be the dominant search engine in much of the world, but that doesn't mean it's perfect. To the contrary: there are plenty of examples which indicate that Google struggles to detect even the most unsophisticated web spam, and as a result is driving its users to sites that they'd probably rather not go.

Increasingly, Google's flaws in this area are attracting attention. While it's not yet clear if the attention is a reflection of the fact that consumers are finding that Google's results aren't meeting expectations or an indication that Google's glow has simply worn off, it is clear that Google has a lot to lose if it doesn't pay attention to web spam.

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Black Hat is back

While carrying out competitor analysis for clients I am increasingly coming across blatant black hat SEO practices that were once banned from the index.

Normally the process on discovery is clear. You report it to the web spam team and it disappears. However, lately the web spam submission form appears to be a black hole.

So is web spam, hidden text and cloaking now okay? Where has the web spam team gone?

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The five biggest myths about Google

On the internet, few companies receive more attention than Google. And for good reason: Google touches so many individuals and businesses. From search to its 'side projects', just about everything Google does creates interest.

Google's prominence, not surprisingly, has led to the creation of many myths. Here are my top five.

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Newspapers get hip to duplicate content issues

Duplicate content can be a real SEO killer. For obvious reasons, search engines pay close attention to duplicate content and online publishers risk having duplicate content 'filtered' out.

While Google and other search engines are pretty good at identifying original sources and widespread acceptance of the canonical tag should eventually help, for online publishers who syndicate prolifically, dealing with duplicate content issues can be a challenge.

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Grey hat SEO: making your subscriber-only content visible to Google

Like so many others, you've decided to revisit your business model and paid content looks awfully good at the moment. Running an online subscription service can be very rewarding, but it's tough.

One of the challenges posed by a paywall is the paywall's impact on SEO. Since content is restricted to subscribers, Google can't spider your content. What can you do about this?

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