Posts tagged with 'Continental'
What's the best way to reach frequent flyers on the go looking to spend money? For Continental Airlines, the answer was mobile banner ads. Over the summer, Continental ran sent banner ads to the mobile phones of consumers with household incomes over $100,000 that had traveled in the last three months.
According to MediaPost, the campaign increased awareness about Continental ads by 60%. Beyond the fact that consumers appear to be looking at banner ads in mobile, this campaign touches on the issue of mobile preparedness for brands.
As consumers become more dependant on their phones for transactions and information, they'll also start spending more money there. And campaigns like this show that brands equipped to handle the mobile shift will bring in increased revenue.