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Posts tagged with Database Marketing

How to effectively segment your customer database

How to effectively segment your data

It's a well-known fact that relevance is one of the points to focus on when sending promotional email messages to your customers. Data is relevance!

The data you gather from your customers and store into your central database provides you with tools to create relevant and timely messages.

By segmenting your marketing database into relevant target groups, you are on your way to get the most out of your customer data.

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