Posts tagged with Digital Display

Postcards from Korea: Samsung's endless shelf

With the seemingly endless choice available to shoppers online, the poor old physical store can sometimes pale in comparison.

Why go to a shop where you can flick through a rail of clothes, when online you can just keep going until you find the item that is right for you?

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Display: we've got it all backwards

Can digital be used to create customers, rather than just marketing to the ones you already have?

Making potential intenders visible online is the key. Digital display can create customers, not just close them

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New Report: Display Advertising Best Practices - Author Q&A

Best Practices in Digital Display AdvertisingDigital display is remarkably complex. Standard campaigns can involve multiple vendors of different technologies and types of media.

Today, Econsultancy launches Best Practices in Digital Display Advertising, a comprehensive look at how to efficiently manage online advertising. We asked the author, Chris O'Hara, about the report and work that went into it.

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Three reasons why the digital display ecosystem will fail

Here are the three reasons most of the companies within Terence Kawaja's display advertising landscape map will fail, and the three types of companies that will win big.

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The death of the digital media agency?

Three fundamental changes to the media business are threatening the current business model for digital media agencies.

These are: the ubiquity of platform technology, the shift back to premium placements as brand budgets return,  and the coming threat from social media. 

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Why Real Time Bidding is more important than you think

Getting RTB (real time bidding) right is the key to success for many of the companies in the digital media ecosystem.

This post explores the trends in real time bidding to look for over the next 18 months as systems provide more premium inventory; enable private exchange buying; move beyond display into other digital media types; and provide immediate buying opportunities.

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