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One of the great things about working in digital is that, unlike with print, you can still make changes once something has gone live.
The down side is: if things go horribly wrong you can expect evidence of your mistakes to float around the internet until the end of time.
Because all websites are contractually obliged to write this article every year...
The average man finds buying jewellery daunting. I am an average man.
By the way, this article is subtitled my ‘my poor customer experience’ or ‘less than luxury email’ or perhaps ‘why aren’t luxury retailers all over this stuff?’
I was trying to buy some jewellery for my girlfriend and because I was nervous about it, I first contacted Tiffany by email.
The reason I did this was also because the ring was out of stock on their website in the size I was after.
This started a chain of annoyances that I thought I should share, and other sites can learn from.
QR codes, though a potentially useful device in the marketer's armoury, have been undermined by overuse and downright bad execution.
While they can be used effectively, it's generally easier to find bad and terrible examples of QR code marketing, normally the result of poor placement, or landing pages that just don't work on mobile.
So, it's a mixed bag, as the examples below demonstrate...
Social media, as a channel, is hard to hate, and despite the fact that companies are still grappling with ROI, brands continue to pour larger and larger sums into social media initiatives and industry observers continue to show the same interest in highlighting and analyzing them as they did when social media first started to go mainstream.
But don't let any of this fool you. Investment and attention don't mean that social media initiatives are effective, or serve a useful purpose. In fact, many of them are arguably downright pointless.
Mobile-first, or web-first? Neither alone is a real strategy for success.
For Rupert Murdoch's News Corp., learning that has proved to be an expensive experience as the media giant has decided to abandon its iPad-only publication, The Daily, after less than two years.
Groupon's eclectic CEO Andrew Mason is fighting for his job, and his company is fighting for its life.
One of the fastest growing companies ever, the daily deals behemoth's decline is happening faster than its rise, creating an interesting spectacle that will one day be ideal fodder for MBA students, if it isn't already.
The fact that more and more companies are coming to accept and embrace the f-word -- failure -- is arguably a good thing. After all, for many organizations, fear of failure has been an impediment to progress and innovation.
But the fact that an epic fail here and there can lead to success shouldn't delude business owners and executives into believing that all failure is created equal. To get the most out of fail, a company must fail properly.
Mobile design brings with it numerous challenges. From performance to form factor to platform/OS fragmentation, there are numerous barriers companies must leap if they want to build a successful mobile app.
But is mobile design failure an inevitable fact of life? According to Dave Morin, the founder and CEO of Path, the answer is yes.
If you’re reading this, you’re most likely a marketer - and you’ve probably seen FedEx’s addition to the ‘super fail’ hall of fame from late last year.
If not, click through to watch the video clip uploaded to YouTube in December by an unhappy customer.
In it, a FedEx ‘guy’ is clearly seen throwing a new computer monitor over the gate of the man who ordered it. He returned home, wondered why it was broken and uploaded a security video of the incident. Then all hell broke loose.
2011 has been an interesting year for social media. It started out with various small uprisings in North Africa, with social platforms an apparent catalyst for the full-on revolutions that followed thereafter.
We’ve also seen lots of great social campaigns this year, and many brands are now using the likes of Twitter and Facebook to provide great service to their customers.
However, we also inevitably witnessed a number of foot in mouth incidents, and I thought it would be a good idea to compile them for your viewing pleasure.
I’ve sorted them into four categories: brands, agencies, people and platforms. Pull up a cushion…
Memo to brands of all shapes and sizes: do not jump onto hashtag bandwagons, especially ones that involve bloodshed, unless you want to purposefully incur the wrath of the outraged.
The latest example of what not to do as part of your social media strategy comes from fashion retailer Kenneth Cole, so called after the designer who established the company. What’s worse is that Cole himself appears to be personally responsible for this inappropriate tweet:
Oh boy... haven't we been here before?