Posts tagged with 'fashion retail'
As seen in an earlier post almost all major British fashion retailers attempt to entice visitors into signing up for an email newsletter.
The reason for this is obvious, as data from our Email Marketing Census 2013 shows that two thirds of companies (66%) rate email marketing as excellent (22%) or good (44%) for return on investment.
Following on from our last post, we’ve turned the focus on US retailers to see if they do things differently.
Last week clothing retailer H&M went live with its latest fashion spinoff, the woefully named ‘& Other Stories’.
The new sub-brand has seven stores across Europe as well as an ecommerce site that is available in 10 European countries.
The idea is to bring customers “diversified fashion collections with great attention to detail and quality at an affordable price.”
H&M’s first foray into ecommerce back in 2010 was hugely disappointing, and though the current iteration is a massive improvement there are still a few navigational issues with the site.