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Posts tagged with Fiesta Movement

Will Ford's gutsy social media campaign work?

Ford Motor Company was founded almost 106 years ago and it's been through its fair share of ups and downs over the years. But like other auto manufacturers, it's currently in a battle to survive one of the toughest economic environments ever seen.

So it's doing what other great companies have done throughout the years when faced with a great challenge: it's taking a risk. In this case, it's turning to social media.