Posts tagged with How To Guide

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10 Econsultancy blog posts that will make content writers more employable

If you're new to marketing, perhaps a graduate who knows how to write but has no digital or office experience, getting that first role can be difficult.

Thankfully, some of the basics of digital marketing are easier than ever to understand (and implement).

Here's a list of 10 Econsultancy blog posts that will help to shape your approach to applications, interviews and day one as a content writer.

How should ecommerce brands be using content?

Ecommerce brands have embraced content marketing over the past couple of years. 

Of course some, like Net-A-Porter, have used content effectively long before it became a buzzword. 

However, while some are using content well, others just seem to be ticking boxes and failing to incorporate content fully. 

In this post, I'll look at how ecommerce brands should be using content, and some of the mistakes to avoid.