Posts tagged with Katie Price

The top 10 social media fails of 2012

Hurricane Sandy highlighted the fact that brands still struggle with social marketing, as retailers fell over themselves to try and use the disaster to sell more clothes.

The immediacy of social media makes it the perfect way for brands to expose themselves to ridicule by sending out a kneejerk tweet without thinking through the consequences.

But not all of the examples on this list are errant tweets – indeed some obviously had a great deal of thought behind them, which probably makes the ensuing fall out far worse.

So without further ado, here’s the top 10 social media fails of 2012 so far...

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Snickers 'hijacks' Katie Price's Twitter account for PR stunt

Yesterday the Twitter account of British model Katie Price was ‘hijacked’ in what turned out to be a PR stunt for Snickers.

A series of tweets discussing the Eurozone debt crisis, and calling for ‘large scale quantitative easing in 2012’ had many of her 1.5m followers initially guessing she’d been hacked.

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