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Posts tagged with Long Form Content

Mobiles and games consoles account for 12% of online video ad viewing: report

Devices such as smartphones, tablets and games consoles accounted for 12% of all online video ad viewing in Q4 2012, an increase from just 2% year-on-year.

Apple continues to dominate non-desktop video viewing, with 60% of viewing taking place on iPhones, iPads and iPods.

In comparison, Android devices make up 31% of non-desktop viewing, though it’s held back the by the iPad’s dominance of the tablet market.

The data come from FreeWheel’s Video Monetisation Report, which also shows that online video viewing increased by 23% from Q4 2011 to Q4 2012.

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