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Posts tagged with Net Promoter

Net Promoter launches social measurement, but will it be valuable?

Net Promoter is to add social media measurement to its existing customer loyalty metrics, launching a new product called SparkScore that takes mentions of a brand on Facebook, Twitter and other channels into consideration.

Parent company Satmetrix confirmed last night that SparkScore will assign a numerical value to a brand using a similar methodology to Net Promoter.

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