Posts tagged with Pharma

How the blockchain can be applied in healthcare

While Bitcoin and other cryptocurrencies face dramatic price swings and are still the focus of controversy, interest continues to grow in the blockchain technology behind cryptocurrencies.

From digital asset rights management to advertising, there are many industries in which entrepreneurs and established companies are looking to apply the blockchain.


Could a pharma company shun sales reps and be successful?

Could there be a pharma, healthcare or life sciences company that decides to shun sales representatives?

Matt Lowe, pharma agency veteran and founder (just this week) of healthtech agency, believes that such a company, relying heavily on search and performance marketing, may be a possiblity in the next few years (albeit once somebody has the courage to take the leap).


Three huge employers are going to try to disrupt healthcare

Late last year, reports surfaced suggesting that online retail giant Amazon was eyeing entry into the $400bn per year retail pharmacy market.

That still might come to pass, but in the meantime, Amazon is doing something that could prove far more disruptive.


Which pharma companies are winning at social? Survey says...

While not without risk and regulatory concern, pharma companies have increasingly embraced social media in recent years.

As Tamara Littleton, CEO of social media agency The Social Element, put it, “The industry has realised that even if it ignores social media, its customers won't.”


A day in the life of... head of digital marketing & media at Philips

This week's interviewee is Blake Cahill, SVP Global Head of Digital Marketing & Media at Philips.

Cahill gives us the lowdown on what it takes to work in marketing at a multinational.


Allergan Facebook initiative shows the risks of social media for pharma marketers

To help reinvigorate sales of its 13 year-old dry eye treatment Restasis in the face of competition from a new drug, pharma giant Allergan turned to the world's largest social network, Facebook.

The company, with the help of its agencies, launched a Facebook Page. According to Fierce Pharma, the effort has largely been a success. 


10 examples of the Internet of Things in healthcare

The next decade may well see a revolution in treatment and diagnosis of disease, as the Internet of Things (IoT) is brought to bear on medicine.

Here are 10 examples of IoT in healthcare.


Six ways digital is changing the pharma & healthcare industry

The pharmaceutical and healthcare industry is rapidly coming to terms with digital technology.

New tech companies are entering the market and existing players have had to up their game, across marketing, sales and operations. If you're relatively new to pharma, like me, here's a summary of just some of the biggest trends.


Why Pharma marketers are increasingly turning to social media

It wasn’t long ago that pharma brands tended to avoid social media.

The strict regulation of the industry’s advertising communication still acts as a motivator for the industry to be cautious with social content, yet increasing numbers of brands are taking to social media anyway.

What’s changed?


Electronic Health Records (EHRs) could help pharma marketers reach doctors

Pharma companies face a number of challenges when it comes to digital marketing.

We recently reported on the spectre of a consumer marketing clampdown, and how pharma brands aren't making the most of mobile and social opportunities.


Millennials open to pharma ads, but pharma not delivering on UX

They're often claimed to be one of the hardest groups to advertise to, but according to the sixth annual Makovsky/Kelton Pulse of Online Search survey, millennials are "by far the most receptive to pharmaceutical marketing."

How receptive? According to the survey (PDF), which polled more than 1,000 Americans over the age of 18, 51% of millennials indicated that they would be motivated by a digital, television or print ad to visit a pharma-sponsored website.


Ban on consumer ads could make pharma's digital shortcomings more costly

The American Medical Association (AMA), a powerful lobby that represents more than 200,000 doctors and medical students in the United States, is calling for a ban on direct-to-consumer ads that pitch prescription drugs and medical devices. 

Noting that the US is one of only two countries in the world that allow such ads, the AMA says that "direct-to-consumer advertising...inflates demand for new and more expensive drugs, even when these drugs may not be appropriate."