Posts tagged with 'physical'
This morning I was on London’s Regent Street, so I thought I’d promenade up and down (from Oxford Circus, South to Piccadilly Circus) and check which of the mega brands here acknowledge their digital presence in window displays.
That's just the shop window, I didn't go into the store (incidently, West End stores have been slow to adopt in-store tech). In this instance I just wanted to see who pointed online from their front of store merchandising.
I was quite surprised. Some were good, and some were simple and clear. Others were token, and plenty didn’t mention online at all.
Digital technology, and particularly the growth of mobile provides many opportunities for brands to integrate the physical world with digital.
This could be providing information about offline locations, opening hours, optimising for mobile search, or offering reserve and collect services.
According to our Reducing Customer Struggle 2013 report, produced in association with IBM Tealeaf, just under two thirds of respondents are including information on offline locations, contact details and opening hours on their websites.
I've been looking at the stats, as well as some examples of how brands are doing this...