Posts tagged with Quantcast

Is the CPA model holding real-time bidding back?

Despite the fact that real-time bidding is a complex and sometimes confusing space, media buyers and sellers alike continue to flock to RTBs, a trend that experts don't believe will end any time soon.

Real-time bidding, of course, isn't the end-all and be-all of digital advertising, and there are numerous areas for concern.

But is the entire model for how ads are bought and sold via RTBs broken?

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Reddit's dream: I'll trade you all of these page views for all of your money

Last week, I wrote about popular user-generated news site Reddit, which, despite being owned by Conde Nast, finds itself having money problems.

To solve them, at least temporarily, it asked for donations. And it got plenty of them -- approximately 6,000. Calling the fundraising campaign a "triumph," a member of Reddit's team also wrote, "It's given everyone involved with reddit a good kick in the pants right when we needed it."

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Traffic and Audience Measurement - what free tools do you use?

Econsultancy Compete profileI'd be interested to hear what free tools and services people use to gauge levels of traffic and the nature of the audience to any website? 

Obviously this information is useful for competitive intelligence, media planning and buying, search optimisiation, online PR, affiliate marketing etc. 

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