Posts tagged with Returns Policies

Which retailers have multichannel returns policies?

A recent survey from the Department for Business, Innovation and Skills (BIS) found that more than 60% of shoppers are less likely to return goods bought online. 

This is partly due to a lack of awareness from consumers about their rights when shopping online, but could also be the fault of retailers and their returns policies. 

This is an area where multichannel retailers can do a lot to reassure customers about buying online by allowing in-store returns, so which retailers are doing this? 

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Multichannel retailers need multichannel returns policies

Customers shopping from multichannel retailers will naturally expect that they can return their purchases to their local store. After all, it's all the same company, isn't it? 

It turns out that some companies are multichannel in name only. These are multichannel brands that sell and - theoretically - service customers and prospects across multiple channels, but all too often they are not joined up. The left hand doesn't have a clue what the right one is doing, and seemingly doesn't want to.

For example, some multichannel retailers don't cater for returns in a sensible way, and they run the risk of losing customers and repeat business as a result...

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