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Here are the most eye-catching digital marketing stats from APAC in April.
This month's topics include WeChat, video advertising, Indian ecommerce, Chinese digital agencies and much more.
More stats are available in Econsultancy's Internet Statistics Compendium.
Every quarter, Econsultancy delivers an update on the major internet players in China and their user experience.
Subscribers can download the full China Digital Report, but I've had a skirt through and picked out some interesting bits you may or may not know about digital in China.
Private messaging is social's next big ad frontier, but there’s huge potential for these apps to evolve beyond being just another ad platform.
In the East, platforms like WeChat show how messaging apps can be potent channels for commerce, and all indications are that the same could one day be true in the West.
29 Days later and it's time for another stats roundup from the Asia Pacific region.
February's roundup includes LINE, WePay, mobile and programmatic advertising in Australia, virtual reality in China, print (!), Japanese ad spend, Tmall, social media use and more.
For years in the Econsultancy London offices there was a QR code stuck to the microwave that took the unsuspecting scanner to a video of George Dawes' song, 'Peanuts'.
The joke was that this QR code was a bit of an easter egg for anyone crazy enough to both have a QR reader app and be willing to scan in public ("Wow, you're a scanner, man. Far out.")
In China, QR codes are less of a joke. Much less.
Here are 10 ways they are used.
Messaging is one of the hottest social channels today, but it's also one that's hard for businesses and marketers to access.
That could, however, be changing.
While marketers are justifiably attracted to the Facebooks and Twitters of the world, stats from Radium One show that nearly 70% of global sharing activity takes place in dark social channels.
These are channels in which sharing activity takes place out of public view.
But just because dark social channels are harder to work and track doesn't mean that marketers should ignore them.
In fact, there are now a number of dark social channels that are just as big – and even bigger – than Facebook.
If you're not fluent in WeChat, here are 10 things to get you started.
From advertising to ecommerce, the Communist Party to the internet of things.
Marketers in the West are currently fascinated by WeChat's success in the East.
I think part of the fascination is that something other than email is being used for one-to-one marketing and communication.
Companies are interacting with consumers in all sorts of inventive ways through this ubiquitous messaging app.
It got me thinking about one-to-one marketing, and the fallacy that certain channels can provide it.
German ecommerce pure play Zalando is learning from the Chinese market, offering stylist consultations by IM or phone call, unique social interactions and three-hour local delivery.
It's part of rethinking the ecommerce model and blending online and offline to create a viable ecosystem, rather than simply an online shop.
The Chinese mobile landscape is a fascinating market to study.
On the first hand we see a vast population over a very large and diverse geography.
This has been the perfect condition for fast mobile growth in recent years, even nearing 100% penetration as we enter 2016.
For many marketers in Europe, North America and Australia, China is the next great marketing frontier.
With over 1.35bn people and 635m internet users (and still growing), it seems as if there’s no end to the marketing possibilities in China.