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Posts tagged with We Chat

wechat

Instant messaging: An introduction to the future of communication

At Facebook’s F8 conference earlier this year, Mark Zuckerberg said “(Instant messaging) is going to be the next big platform for helping you connect with all kinds of services in new ways".

When you bear in mind this is a man who spent the best part of $22bn buying WhatsApp, you can be pretty sure he’s going to be right.

But where is instant messaging heading and what does this mean for marketers?

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chat

Chatbots: Are they better without the chat?

"Bots are better without the conversation."

The title of Kik CEO Ted Livingston's recent Medium post, discussing the relative failure of early brand attempts at chatbots, says it all.

With so many marketers parroting on about customer experience, we may have temporarily lost sight of what users really value - speed and convenience. To borrow a phrase, 'don't make me think.'

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The best APAC digital marketing stats from April 2016

Here are the most eye-catching digital marketing stats from APAC in April.

This month's topics include WeChat, video advertising, Indian ecommerce, Chinese digital agencies and much more.

More stats are available in Econsultancy's Internet Statistics Compendium.

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china flag

Digital in China: 10 things you might not know

Every quarter, Econsultancy delivers an update on the major internet players in China and their user experience.

Subscribers can download the full China Digital Report, but I've had a skirt through and picked out some interesting bits you may or may not know about digital in China.

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Does the rise of messaging apps mean brands need a ‘bot’ strategy?

Private messaging is social's next big ad frontierbut there’s huge potential for these apps to evolve beyond being just another ad platform.

In the East, platforms like WeChat show how messaging apps can be potent channels for commerce, and all indications are that the same could one day be true in the West.

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apac

10+ of the best APAC digital marketing stats from February 2016

29 Days later and it's time for another stats roundup from the Asia Pacific region.

February's roundup includes LINE, WePay, mobile and programmatic advertising in Australia, virtual reality in China, print (!), Japanese ad spend, Tmall, social media use and more.

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qr

10 practical uses for QR codes in China

For years in the Econsultancy London offices there was a QR code stuck to the microwave that took the unsuspecting scanner to a video of George Dawes' song, 'Peanuts'.

The joke was that this QR code was a bit of an easter egg for anyone crazy enough to both have a QR reader app and be willing to scan in public ("Wow, you're a scanner, man. Far out.")

In China, QR codes are less of a joke. Much less.

Here are 10 ways they are used.

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Private messaging is social's next big ad frontier

Messaging is one of the hottest social channels today, but it's also one that's hard for businesses and marketers to access.

That could, however, be changing.

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Three dark social channels with a billion active users & how to use them

While marketers are justifiably attracted to the Facebooks and Twitters of the world, stats from Radium One show that nearly 70% of global sharing activity takes place in dark social channels.

These are channels in which sharing activity takes place out of public view.

But just because dark social channels are harder to work and track doesn't mean that marketers should ignore them.

In fact, there are now a number of dark social channels that are just as big – and even bigger – than Facebook.

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wechat logo

10 things you didn't know about WeChat

If you're not fluent in WeChat, here are 10 things to get you started.

From advertising to ecommerce, the Communist Party to the internet of things.

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tete a tete

Why email is the king of one-to-one marketing

Marketers in the West are currently fascinated by WeChat's success in the East.

I think part of the fascination is that something other than email is being used for one-to-one marketing and communication.

Companies are interacting with consumers in all sorts of inventive ways through this ubiquitous messaging app.

It got me thinking about one-to-one marketing, and the fallacy that certain channels can provide it.

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zalando

Zalando: the fashion platform looking to China for great customer experience

German ecommerce pure play Zalando is learning from the Chinese market, offering stylist consultations by IM or phone call, unique social interactions and three-hour local delivery. 

It's part of rethinking the ecommerce model and blending online and offline to create a viable ecosystem, rather than simply an online shop.

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