Overview

Everyone is interested in innovation. What's new, what's changing how things are done, what's challenging best practice. So we created our Innovation Report to capture and document all that is new and innovative in the world of digital marketing.

Also, every year we run over 30 roundtables which bring together no more than 20 leading practitioners to discuss the latest challenges, opportunities, trends and best practice across a wide range of digital marketing and ecommerce topics.

Our analysts then write these up into our briefings — an excellent source of intelligence on the latest thinking. Best of all they are free to subscribers!

Trend Briefings

Trend Briefings

Flipkart - Building Trust in Indian Ecommerce


Headquartered in Bengaluru, India, Flipkart was founded in October 2007 by Sachin Bansal and Binny Bansal (no relation). Flipkart began its ecommerce journey retailing books online, and in June 2012, attained “unicorn” status when it was valued at US$1 billion. Since then, Flipkart has secured funding from investors such as Tiger Global, SoftBank and Morgan Stanley, including a US$1.4 billion investment from Tencent, Microsoft and eBay in April 2017.

Trend Briefings

Second-Party Data


First-party data at scale sounds unattainable. But by creating second-party data pools, brands and publishers can vastly increase the applicability of their customer data. This report addresses the fundamental questions about second-party data so it can move from abstract concept to specific strategy.

Trend Briefings

Shopee: Localizing Ecommerce in Southeast Asia and Taiwan


Shopee is an online shopping platform in Indonesia, Taiwan, Vietnam, Thailand, the Philippines, Malaysia and Singapore. 

Trend Briefings

GDPR Webinar: Resources


Get a concise overview of the upcoming legislation and how it will impact the marketing industry from our GDPR webinar.

Trend Briefings

JD.com: More Than Ecommerce


JD.com is one of China’s largest ecommerce platforms and direct sales retailers offering a vast range of products and services including home appliances, electronics and luxury goods to its customers.

View all Trend Briefings reports (220)