Author: Paul Randall

Paul Randall
brief

Website design briefs: Be very careful what you ask for

Be careful what you ask for, is always sound advice. And when you’re briefing an agency to create a new website or ecommerce store you need to be extremely careful.

The consequences, good and bad, of that briefing will stay with you for some time. The results of dodgy assumptions or the wrong focus can be costly to fix once you’ve discovered your expensive new site is a flop.

1 comment

Why so many website relaunches fail (but shouldn’t have)

Website relaunches fail.

Sometimes they are big, public ‘blow up in your face’ failures like M&S a couple of years ago. Often they are just a bit of a disappointment – waves of optimism petering out when they hit the shores of reality.

0 comments

Ethical CRO: The end of dark patterns

Ecommerce sites spend a lot of time trying to increase conversion rates, but sometimes attempts are made to do this that aren’t in the visitor’s best interest.

Some techniques, such as the ‘sneak into basket’ which once appeared on the Sports Direct website are now illegal.

2 comments