Author: Riaz Kanani

Riaz Kanani

Find more detail here: http://www.linkedin.com/in/riazkanani

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How account based advertising can help you avoid the 'content swamp'

Account based advertising can allow companies to win business from the companies they want to work with – faster – by increasing relevance and awareness.

You’ll reach them on the likes of the LinkedIn newsfeed, The Guardian, Marketing Week, The Engineer or any other website that supports advertising.

Simply creating content then using social media and search to drive buyers to your site is no longer sufficient. Account based advertising can give you the edge you need – and there are four factors powering an increase in adoption of this strategy.

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Inbound Marketing and ABM - friends or foes?

Inbound marketing vs. Account-based marketing: Diverging or aligning strategies?

Today, most companies have some sort of inbound marketing strategy. Certainly more than have a formal account based marketing (ABM) strategy.

But is it an either or situation?

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