Posts tagged with Ad Insight

Vodafone implements TagMan's technology to create "unstoppable digital"

Vodafone UK has implemented real-time attribution and tag management technology from TagMan in what the mobile operator is calling its strategy for “unstoppable digital”.

It says this will transform the company's understanding of the digital marketing campaigns it runs, radically altering its approach to that investment as it expands activity in this area.

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TagMan and AdInsight partner to combine online with offline tracking

Real-time attribution and tag management company TagMan has partnered with call tracking specialist AdInsight to combine online with offline analytics.

This promises to connect the dots between customers’ entire online journey and any phone calls to a business by housing AdInsight’s tracking inside the TagMan tag management system.