Posts tagged with Bumper Ads

tv set

Fox plans more 6-second ad slots, as digital influences television

Digital advertising hit a huge milestone this year: in the US, the Interactive Advertising Bureau (IAB) says that digital ad spend surpassed television ad spend for the first time ever.

By most estimates, digital will overtake television on a global basis this year. As the balance of power shifts, the impact of digital is not only reflected in ad spend but in the way television ads are evolving.

0 comments

Can brands tell a story in six seconds? YouTube hopes so

YouTube is removing 30-second unskippable ads and in their place it will push a six-second format it calls Bumper ads.

2 comments