Posts tagged with Eh Rs

New data shows why digital is now critical to pharma

Bad news for pharma marketers: Physicians are becoming harder to reach.

According to data from global sales and marketing firm ZS, the number of physicians who will meet with at least 70% of the pharma sales reps who request a meeting has dropped to 44%, down from 46% a year ago and 80% in 2008.

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As TV ads lose their sway, pharma marketers need to adapt

According to data from STAT-Harvard, in 2015, 21% of consumers were motivated to ask their doctor about a drug they learned about through a television ad.

This year, that number has dropped to 7%.

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Electronic Health Records (EHRs) could help pharma marketers reach doctors

Pharma companies face a number of challenges when it comes to digital marketing.

We recently reported on the spectre of a consumer marketing clampdown, and how pharma brands aren't making the most of mobile and social opportunities.

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