Posts tagged with Error Messages

Whoopsy daisy log-ins: a further look at good and bad micro-copywriting

I wrote a piece about micro-copywriting earlier this year, and in my ignorance thought this was a new concept, and that I may even have coined the term.

Shows you what I know. It’s a term that’s been used for a number of years, and great examples have been collected already, e.g. this Flickr Microcopy Group (thanks to Doug Kessler for pointing to this).

As the last post was popular I thought I’d bring together some more examples. So here’s a look at some micro-copy from the log-in error messages of four big players in the tech world.

These were easy to collect as I didn’t have to remember my passwords. In the end I found that although this could be an area where it’s not worth trifling with a user’s frustration, there’s still a lot to be improved upon.

And although looking at some of these fine-grained areas could be seen as the pedantry of a dilettante, I like to think of these little things as a microcosm of brand identity.

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Is postcode entry making your customers abandon the checkout?

One of the most common potential areas of friction within e-commerce checkouts is problems with postcode entry. 

The trouble is, people will enter their postcodes in a number of different ways, in upper or lower case, with or without a space in the middle, or will some make common errors.

If websites are too rigid in their acceptance of postcodes and unclear in their error messages, then this can be a real source of frustration for potential customers. 

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Writing error messages for human beings

As a company, we aim to give online businesses greater visibility into what their customers actually see and experience online.

And time and time again we see companies shocked by the fact that, often, their websites just aren’t designed with their customer in mind!

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Zara launches in the UK, forgets about Chrome

Today saw the launch of Zara's first (and long awaited) e-commerce site in the UK and, for users of Google's Chrome browser, it isn't looking good, with error messages all over the site: 

Zara1

Chrome may not be the most popular browser, but it is still used by up to 10% of web users, and has been growing market share rapidly, so this seems to be a major oversight. 

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The joy of FAIL: 20 horrific and amusing error messages

It can be incredibly frustrating when things do not go to plan. In an online environment there are always going to be mishaps due to human error or some kind of technology or design failure. 

Nobody likes to encounter resistance in their daily activities, but the PC generation is used to things going wrong, as well as the ridiculous error messages that are sometimes displayed when problems occur.

How you communicate issues is highly important, and there are any number of ways of getting it right, or wrong, as we shall see...

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