Posts tagged with Full Funnel

Attribution modelling: the myths and the misnomers

Comments around the affiliate channel looking for a new solution to last click is completely fallacious as are many of the articles and panels I have seen around attribution modelling.

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Choosing attribution technology - five things to consider

Econsultancy's first Marketing Attribution Management Buyer's Guide looks in detail at this fast-growing market, with profiles of the leading players and tips for those looking for a supplier.

Here, we outline five of the most important considerations for those looking for an attribution vendor.   

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