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Posts tagged with Micro Segmentation

Are financial service online communities effective?

Rob Cottingham comic stripOnline communities are a powerful tool. Get the strategy right and they can help to generate a major success story: get them wrong, and they fade into insignificance, if you are lucky! 

Historically, social media was seen as an anathema to businesses like banks.

Thankfully such narrow minded thinking is a thing of the past, but some businesses have gone too far in the other direction. 

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