Posts tagged with My Supermarket

Tesco buys music service We7

Earlier this week, Sainsbury's purchased a majority stake in ebook retailer Anobii from HMV for £1 in what was the latest example of a major retailer trying to extend its footprint into the world of digital content.

Yesterday, we saw another example of this same trend as Tesco purchased UK-based music streaming service We7 for £10.8m.

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Ad agency as VC: WPP Digital invests $7m in mySupermarket

Over the past several years, Madison Avenue has made a concerted effort to cozy up to Silicon Valley and young technology startups.

And for good reason: with consumers spending more and more of their time online, the technology industry is increasingly important to brands. As a result, ad agencies have little choice but to keep up with technology and, if they're lucky, spot the next big things before they become big.

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