Posts tagged with Path

How to use content marketing and Twitter Cards to boost your app downloads

Twitter's efforts to bring more eyeballs, and thus ad revenue, back to its web experience and branded apps have given content marketers reason to jump for joy.

Here is a breakdown of the current expanded tweets ecosystem, and some targeted strategy for app-based businesses.

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In mobile design, is failure really inevitable?

Mobile design brings with it numerous challenges. From performance to form factor to platform/OS fragmentation, there are numerous barriers companies must leap if they want to build a successful mobile app.

But is mobile design failure an inevitable fact of life? According to Dave Morin, the founder and CEO of Path, the answer is yes.

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The Path to success is not paved with apologies

Recently, mobile startup Path was caught 'stealing' its users' address books without their permission. Not surprisingly, this created a firestorm in the tech blogosphere.

In response, Path CEO Dave Morin, a former Facebook employee, issued an apology.

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Do consumers need "data lockers" for their personal information?

Every day, copious amounts of information about individuals is created and exchanged in some fashion on the internet. Much of the time, the creation of that information is voluntary, and the exchange of that information helps support a universe of services that many consumers couldn't do without.

The volume of personal information out there and the ease with which it can be shared, often opaquely, has raised privacy concerns that could be the biggest stumbling block for the evolution of the web.

So what's the solution?

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Path caught storing users' unencrypted data

Today developer Arun Thampi discovered his entire address book including full names, emails and phone numbers was being collected by the new social app, Path.

In trying to make things easy for users, Path uploads your address book to their servers so you can easily connect to your friends and family on its network.

The problem is Path doesn't tell you it's going to do it.

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