When it comes to the success of a brand, there is one thing that is of the utmost importance, regardless of size or capital and that is reputation.
An overriding opinion on a business can turn it into a worldwide success or see it fail to connect with its target audience.
A key component of creating a strong reputation lies in the way that a company chooses to monitor and maintain its character. This has become imperative because of the increasing volume of PR activities that occur on digital platforms.
Social media monitoring can be used to perform various tasks in the advancement of your own brand. Generating leads, finding influencers and identifying key sites are just a few that could be mentioned.
However, what is often overlooked is how these tools can be used to analyze competitors. By keeping track of your competition you can become the leader in your chosen area of expertise.
This article is aimed at explaining the methods that can be put in place to track competitors through social media monitoring (smm) and what benefits this could have for your company.
There are numerous advantages for businesses in using social media monitoring tools, most of which are regularly discussed. But one of the benefits that is quite often overlooked is lead generation.
The figures are rather extraordinary. 68% of marketers claim to have created leads from social media sites and 55% have closed deals found from a social media lead.
This article is aimed at explaining how to navigate the key areas of creating a lead generation campaign, in order to assist in the finding of viable leads for your business.
LinkedIn Company Page's were featured at a New York media event this morning. It was not what anyone would consider a significant launch, but it was a long overdue indication that LinkedIn is moving the right direction.