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Posts tagged with The Taco Maker

The Taco Maker boosts sales with a tiny budget and SMS

Large advertising budgets can be a boon to companies looking to spread the word about their products, but they're not always neccessary. This spring, a Puerto Rican-based taco chain found that a combination radio and mobile campaign increased sales by 21%.

The campaign, which cost under $50,000, focused on spreading word of mouth about the brand and getting people into the stores by offering free burritos via SMS. 

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