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Posts tagged with Virtusize

ASOS launches new virtual fitting tool in bid to reduce returns

Product returns are a major problem for online retailers as each unwanted order obviously incurs a cost, which then raises the dilemma of who is to pay for postage.

Passing the cost onto customers is certain to put people off ordering again in future, but absorbing the cost might not be feasible for all businesses.

Ideally retailers should try and reduce the need to return items in the first place, and we’ve previously written about a shoe fitting app that reduced fit-related returns by 23%.

Now ASOS has launched a new tool, Virtusize, that has the potential to achieve an even greater rate of success, as it has already proven to reduce fit-related returns by up to 50% on other ecommerce sites.