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Cover for The China Digital Report, Q1 2016

Trend Briefings

The China Digital Report, Q1 2016


This China Digital Quarterly Report analyses China's burgeoning digital economy and explores the real-life experiences and outcomes of companies who have recently launched their brands in China.

Cover for Digital Shift Report: Q1 2016

Trend Briefings

Digital Shift Report: Q1 2016


Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering actionable insight on trends that will be significant in the short to mid-term, and which can be used to generate new ideas, improve business performance and stay ahead of the competition.

Cover for The Best of Digital Shift 2015

Trend Briefings

The Best of Digital Shift 2015


Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering actionable insight on trends that will be significant in the short to mid-term, and which can be used to generate new ideas, improve business performance and stay ahead of the competition.

Cover for Quarterly Digital Intelligence Briefings

Trend Briefings

Quarterly Digital Intelligence Briefings


Econsultancy's Quarterly Digital Intelligence Briefings, sponsored by Adobe, look at some of the most important trends affecting the marketing landscape.

Cover for Quarterly Digital Intelligence Briefing: 2016 Digital Trends

Trend Briefings

Quarterly Digital Intelligence Briefing: 2016 Digital Trends


The 2016 Digital Trends report, based on the fifth annual trends survey conducted by Econsultancy and Adobe, highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2016, covering topics ranging from customer experience and mobile to data-driven marketing and personalisation. The report is based on a global survey of more than 7,000 marketers and ecommerce professionals carried out at the end of 2015.

Cover for Value Exchange from Data Exchange

Trend Briefings

Value Exchange from Data Exchange


The Econsultancy Value Exchange from Data Exchange report, in partnership with Acxiom, examines customer relationships as those customers are becoming increasingly data-savvy and data-wary. It also includes recommendations for businesses looking to move away from short-term incentives in return for data, and towards a more sustainable approach.

Cover for Digital Trends in the Travel and Hospitality Sector

Survey Reports

Digital Trends in the Travel and Hospitality Sector


The Digital Trends in the Travel and Hospitality Sector report, produced by Econsultancy in partnership with Adobe, explores how companies operating in this sector approach digital marketing, as well as the key trends, opportunities and sector-specific issues shaping their digital strategies.

Cover for Marketers in the Boardroom

Trend Briefings

Marketers in the Boardroom


This report explores the role of marketing on the board, looking at the compelling reasons to have marketers at the most senior levels of the organisation, what marketers need to do to attain this level and what the implications are for the company as a whole. Published in association with Oracle Marketing Cloud, the report is based on a series of in-depth interviews with a number of senior marketers, the majority of whom are currently members of leadership of executive boards.

Cover for Multichannel Customer Intelligence

Trend Briefings

Multichannel Customer Intelligence


This Econsultancy Multichannel Customer Intelligence report, produced in partnership with data strategy and analytics consultancy Station10, looks at how brands across the maturity spectrum have tackled the issue of integrating data into their organisations and how they manage that data across multiple channels to improve their business performance. The report also includes recommendations for businesses seeking to improve their capabilities in this area.

Cover for Quarterly Digital Intelligence Briefing: The CX Challenge

Survey Reports

Quarterly Digital Intelligence Briefing: The CX Challenge


The CX Challenge report, produced by Econsultancy in partnership with Adobe, digs into the struggles and successes of modern customer experience (CX), and looks at the extent to which organisations deliver a consistent and relevant customer experience across all touchpoints. The report is based on a global survey of more than 2,200 digital marketers and ecommerce professionals carried out in August and September 2015.