Posts tagged with Brisk

PepsiCo's Bough attributes $1bn brand growth to digital

Last week PepsiCo announced that three of its brands – Brisk, Diet Mountain Dew and Starbucks ready-to-drink coffee – had each surpassed $1bn in sales per year. 

Now, the company’s global head of digital B. Bonin Bough says that utilising digital media has been vital to this growth.

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