Posts tagged with Eye Tracking

benefits of qualitative research in UX - workshop at UX London

The top three benefits of qualitative research in UX

Qualitative research ensures customer validation, clarity and a process when producing the products of tomorrow. It is possible to use qualitative techniques via a user centred design process to truly innovate whilst remaining agile.

The time and cost of qualitative research is often very small in the 'grand scheme' of product development.

Yet it is able to answer the 'how' and 'why' of which products should be created as opposed to just 'how much' attained from quantitative data, therefore yielding highly creative outcomes. 

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Eyes don't lie: consumers cold to real-time results so far

If you listen to the tech set, you might think that real-time is one of the most important areas search engines should be focusing on. The search engines themselves do too.

Google, Bing
and Yahoo have all done deals with Twitter to acquire real-time data. But what do consumers think? According to digital marketing agency OneUpWeb, real-time is real disappointing.

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AdWords ads get closer to organic results

You may have noticed it: those trusty AdWords ads that appear to the right of your search results seem a little bit closer to them than they did before.

It's not an optical illusion. Others are seeing it too. I first saw myself the other day when I did a search and had to do a double-take.

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AdWords ads get closer to organic results

You may have noticed it: those trusty AdWords ads that appear to the right of your search results seem a little bit closer to them than they did before.

It's not an optical illusion. Others are seeing it too. I first saw myself the other day when I did a search and had to do a double-take.

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The impact of display URLs on PPC campaign performance

It's something that's easily overlooked: the impact your display URL has on your PPC campaigns.

What display URLs produce the best results? Which can have a negative impact? Thanks to a small study that was recently conducted, we have some data to consider.

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UK public sector websites have room for improvement

Paying council tax can hardly ever be a pleasant experience. Are UK council websites doing their part to make this process as smooth as possible?

In order to find out, Realeyes ran a test with 54 tax-payers, asking them to pay their council tax online on 6 different council sites. All participants were eye-tracked to gain objective measures about the user experience during the tax payment process. The study identified both good and poor design elements, wide ranging performance differences between councils and 'banner blindness' on some navigational items.

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