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Trends and prediction articles are always popular on the Econsultancy blog as people love to know what’s around the corner.
Unfortunately in the fast-moving world of digital marketing it’s difficult to predict how things will evolve with any degree of certainty.
So rather than reveal any of my own ill-informed forecasts, we decided to canvas the expert speakers from our Future of Digital Marketing event.
Last week was Econsultancy’s Future of Digital Marketing event. It is the tenth year we have run it. A whole decade of digital futures that we can now look back on.
Trawling back through the archives of presentations and topics what can we observe?
How should we be thinking about UX and interface design? What makes for great experiences?
Golden Krishna is a senior UX Designer at Zappos Labs, and is author of 'The best interface is no interface'.
Andy Hobsbawm is an entrepreneur, writer, one of Wired’s top 100 digital influencers and founder and CMO of Internet of Things smart products platform EVRYTHNG.
He will also be speaking at this week's Future of Digital Marketing conference, along with many other innovative digital thinkers.
William Higham is a Consumer Futurist, speaker and author. He is also CEO of forecasting and strategy consultancy The Next Big Thing.
He will be delivering the afternoon keynote at this week's Future of Digital Marketing conference looking at Digital Marketing and the Next Generation.
I caught up with William today to talk about the future of digital marketing.
On June 11 we’ll be celebrating the tenth anniversary of our Future of Digital Marketing (FODM) conference.
It’s always a fascinating event that brings together top industry experts who do some futuregazing to try and shine some light on how digital marketing will evolve in the future.
Given the sheer size of China’s economy and the all-encompassing power of its communist government, it’s easy to think of it as a place where speed and innovation might be stifled.
However the very opposite is true according to Ogilvy & Mather's head of digital in APAC Barney Loehnis, who gave one of the keynote talks at Econsultancy’s Future of Digital Marketing event.
Loehnis who has been working in Asia for eight years, describes the working environment as “brutal”.
Every business wants to be seen as innovative, as leading the market with new ideas and practices that help increase KPIs, but actually implementing a spirit of change can be a real challenge.
Last month we hosted our Future of Digital Marketing (FODM) conference in London, and had a chance to ask some of our speakers which obstacles businesses faced, and how they might overcome them.
The beauty of Twitter for marketers is that it allows you to be agile in coming up with marketing messages and responding to your customers, which can in turn increase brand loyalty.
However this requires a certain level of creativity and planning from brands if they wish to set the right tone and avoid an epic fail.
In a talk at our Future of Digital Marketing conference Twitter’s Bruce Daisley gave his tips for how brands can set themselves up to respond effectively to current events and make the most of marketing in the moment.
The full video is available at the bottom of this post, however I thought it would be useful to pick out some of the highlights.
Daisley pointed out at the beginning of his talk that he sees Twitter as an interest network rather than a social network. This is heavily influenced by the fact that 80% of Twitter’s 10 million UK users access the service through mobile.
The future of search is something that few people outside of Google can predict with any real authority, yet it’s an incredibly important topic for digital marketers.
How much will social signals dictate what we see in search results? What impact will Google+ have in the long term? And will we always rely on keywords as the basis of search?
One of the main themes was the move from indexing to understanding, whereby Google actually understands the context and sentiment behind a query.
I can promise you only inspiring case studies, titbits and mantras in this post.
All taken from our future gazing conference, Future of Digital Marketing, which we held last week.