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Posts tagged with In Store Pickup Services

pier 1 imports store

How Pier 1 Imports prioritized customer experience online and in store

If you don't live in the US and need some background on Pier 1, the company was founded in 1962 and did $1.8bn revenue in 2013.

There are more than 1,000 stores in the US, with the brand importing goods from more than 30 countries.

The company has been on a steep learning curve in its ecommerce business and has come a long way in the last two years. Now in-store and online are increasingly integrated, with Pier 1 committed at all levels of the organisation to providing a consistent customer experience.

I was at Demandware's Xchange 2014 conference, where I listened to Andy Laudato, CIO at Pier 1 imports, as he discussed the company's journey from having to close a poor performing ecommerce website in 2007, to efficiently joining up online and offline business today.

Andy gave some context for the current state of retail and then shared some really interesting stats from Pier 1's work. Take a look.

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In store pickup services: 13 best practice tips

In-store pickup, or BOPS (Buy Online, Pick Up in Store) is offering customers the chance to buy or reserve items for collection in bricks and mortar stores. 

For any online retailer with a bricks and mortar presence, it's a very useful tactic, and one which can just give them the edge over online-only rivals like Amazon. 

Here are 13 ways to improve the customer experience for in-store pickup services...

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