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Building a successful mobile app is difficult.
Companies spend significant amounts driving consumers to install their apps, and by some estimates, apps that aren't opened for a second time within the first 12 hours after download can see churn exceeding 50% in some categories.
Apps in retail are suddenly a topic of parlour conversation again.
There are those who see them as a distracting use of resource, difficult to update and subject to the whims of the app store.
Others see them as the best way to create slick user experiences that allow loyal customers to convert on mobile.
Here's why it's now or never for retailers thinking about investing in native apps.
The mobile web is maturing and a growing number of companies with native apps now have enough user data to start evaluating the long-term ROI.
So it's no surprise that the mobile web versus native app debate is taking on new dimensions.
As mobile adoption continues to flourish, brands are required to incorporate distinct mobile web and app experiences into their mobile strategy.
In the upcoming release of Android M, Google is adding intelligence to Google Now that demonstrates the importance of app indexing.
While companies continue to invest heavily in native mobile app development, the use of responsive design (and to a lesser extent adaptive design) continues to grow.
Recent research seems to casts doubt on the future growth of the once-thriving app economy.
Worryingly, Deloitte also reported that nine out of ten users never spend money on apps. Even the seemingly infallible Candy Crush Saga profits are slumping much faster than expected.
So, has the notoriously short digital attention span already moved on? What are the reasons behind this 'app fatigue', and are there any implications for the place of native apps in future business models?
2014 is another exciting year for mobile.
With many new technologies coming to market, emotional investment in our devices along with usage is at an all time high.
This is the definitive A to Z guide to mobile marketing and commerce. Enjoy...
In the debate over mobile websites versus native apps, native app detractors frequently make a seemingly good point: there are just too many native apps, so you can't expect consumers to install and use yours.
For companies hoping customers and potential customers, that assumption has a significant implication: if your mobile strategy is native app-centric and you don't have a mobile-friendly website, you might be missing out on the mobile opportunity.
With publishers serving more and more of their audience through mobile and tablet devices, it's no surprise that responsive designs are growing in popularity.
From the BBC and Guardian to Metro and Express & Star, the number of publishers jumping on the responsive design bandwagon is growing rapidly and for good reason: there's a lot to like about responsive design and done right, it's pretty compelling.
For many companies, a native mobile app is one of the most important parts of a mobile strategy.
Unfortunately, although the costs of building native mobile apps are in many cases decreasing, building a successful mobile app is increasingly difficult.
Facebook, may not yet be an expert source for advice on consumer internet monetization, but when the world's largest social network talks technology, the industry listens.
So when Facebook CEO Mark Zuckerberg suggested that his company made a mistake in betting on HTML5 and decided to rebuild the Facebook iOS app in response to user criticism about poor experience and performance, a lot of people took note.