Dark social

The Digital Outlook: What’s hot for marketers in 2019?

Introduction Welcome to the first Digital Outlook report published by Econsultancy. This hype-free report draws on expert opinion in industry, as well as our research, to pick out topics that marketers may not have engaged with in 2018, but perhaps should do in 2019. The topics discussed are mostly tactical, highlighting emerging technology and processes […]

Only 4% of marketers are taking dark social seriously

Remember the days when you used to have conversations on your friends’ Facebook walls? That was back when writing on someone’s ‘wall’ (for anything other than their birthday) was even a thing.

Now, most conversations take place within the walls of dark social.