These 25+ reports offer detailed analysis on Mobile marketing, Web Analytics and regional specific Internet Stats Compendiums. Figures such as "50% of all global mobile internet traffic is generated by Social networking accounts" will help you prove your business case.
Infographic: The Mobile Ecosystem offers statistics, trends and stakeholder information about the rapidly evolving world of mobile in an easy to scan graphical interface. By skimming through this infographic, you'll get a snapshot of mobile app growth, mobile ad spending, and user behavior. Also included is a list of the top mobile producers in 2011, mobile search providers, mobile marketing agencies, mobile legal resources, as well as top tablets and smart phones. If you're looking for senior level buy-in for your mobile marketing ideas, this infographic can be the perfect leave behind.
The Mobile SEO Best Practice Guide is part of Econsultancy's renowned SEO Best Practice Guide and is has been created with the help and frontline insight of globally-esteemed SEO practitioners, in order to give you the edge in your natural search marketing activity.
The Location-based Marketing report is the second instalment in Econsultancy's Smart Pack series. The 15-page document contains market trends, key statistics and case study examples of companies using physical consumer locations for marketing purposes.
The Mobile Marketing Beginner's Guide is a starting point for those who want to discover what mobile marketing is all about. It is free to Bronze members (Econsultancy registered users) and higher.
43 slide PowerPoint presentation given by Econsultancy CEO Ashley Friedlein as a keynote speech at the Technology for Marketing & Advertising show in London, UK, 2 March 2011.
This 140+ slide presentation was delivered at an Econsultancy trends briefing by Neil Perkin, a strategic specialist in emerging digital and media technologies. It explores the strategies you need to help future-proof your brand and is packed with cutting edge examples of opportunities to connect and interact with customers in new and exciting ways. The presentation will challenge the way you approach your communication strategy and stimulate you to think laterally about your brand's presence in an ever-changing world.
Please note: There is a newer version of this report available
The Media Growth Trends report explores executive opinion and prediction in the areas of online publishing and media. This report has a US focus, but is relevant for an international audience as it includes data from a number of trans-national companies and asks for respondent views on international investment and growth. Topics include the identification of the drivers for near and mid-term growth, internal and systemic obstacles, vital trends and predictions for M&A activity in the space.
This is the fifth annual Customer Engagement Report, produced in association with cScape. This is the most comprehensive and influential report available on customer engagement, and features expert commentary from the likes of Jim Sterne, Adam Hibbert, Ron Shevlin, Richard Sedley, Steve Woods and Ian Jindal.
This is the first The Impact of Digital Beyond Sales and Marketing: How Digital is Transforming Organisations report, published by Econsultancy in association with Blue Latitude. The 35-page report includes an analysis of the impact of digital (including mobile and social media) on different business functions, an examination of the challenges and barriers to greater adoption of digital within the enterprise, and a section on the measurement of success.