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Content distribution is a key component of content strategy planning models: once we make the content live (the point of production marked by the dotted line), it is ready to be distributed – content production and distribution are intertwined. The How To Go Viral report aims to help marketers understand how they can effectively plan distribution as part of their content marketing efforts, and what they need to do after they press 'publish'.
The State of Digital Marketing in Australia and New Zealand Report, published by Econsultancy in association with Marketo, is a bellwether for the state of the marketing industry in the region. It looks at the extent to which companies are increasing their budgets across a range of channels and technologies, comparing online and offline budgets while also looking at technology investment priorities and most in-demand marketing skills.
Econsultancy's Integrated Search Trends Briefing focuses on the evolving nature of integrated search marketing as highlighted by client-side digital marketers during Digital Cream 2015. The roundtable was sponsored by Ayima and moderated by Amy Wilson, independent consultant.
The Marketing Budgets 2015 Report, published by Econsultancy in association with Oracle Marketing Cloud, is a guide for the health of the marketing industry. It looks at the extent to which companies are increasing their budgets across a range of channels and technologies, comparing online and offline budgets while also looking at the balance between acquisition and retention marketing.
The Econsultancy Digitals Awards 2014 were held at London's Tobacco Docks on the 12th November 2014. The awards celebrate, recognise and award excellence in digital marketing and ecommerce. This report showcases the submissions from the winning and highly commended entries in each of the categories.
This Econsultancy report about the digital landscape in South Africa is the fifth in a series of briefings focused on emerging markets, aimed primarily at those outside these countries who are looking for an overview.
If you're considering working with a search engine optimisation (SEO) agency, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.
The Voice of the Customer research sets out to discover what VoC means to businesses, how they are implementing it, and to outline some of the best practice approaches for building a VoC strategy. The report is based on in-depth interviews with senior-level executives working within ecommerce, online and marketing departments, from companies including Schuh, Tesco Mobile, Selfridges, AXA Insurance, Deckers Outdoor, News UK and Silver Star Brands.
Presentations from the Festival of Marketing, on 12th and 13th November 2014. Over 2,500 digital marketers attended to hear from those leading the way in the field of marketing.
The Impact of Digital Transformation in the Media and Entertainment Sector report, produced by Econsultancy in partnership with Adobe, explores how companies operating in the M&E sector approach digital marketing, as well as the key trends, opportunities and sector-specific issues shaping their digital strategies.