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Cover for Marketing Attribution Trends Briefing: Digital Cream London 2015

Trend Briefings

Marketing Attribution Trends Briefing: Digital Cream London 2015


Econsultancy's Marketing Attribution Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to marketing attribution as highlighted by client-side digital marketers during Digital Cream 2015. The attribution roundtable was sponsored by Rakuten Attribution and moderated by Linus Gregoriadis, Econsultancy's Research Director.

Cover for Data-Driven Marketing Trends Briefing: Digital Cream London 2015

Trend Briefings

Data-Driven Marketing Trends Briefing: Digital Cream London 2015


Econsultancy's Data-Driven Marketing Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to data-driven marketing as highlighted by client-side digital marketers during Digital Cream 2015. The roundtable on data-driven marketing was sponsored by Oracle Marketing Cloud and moderated by Andrew Campbell, CRM Strategist and Consultant.

Cover for Customer Experience Optimization

Survey Reports

Customer Experience Optimization


The Customer Experience Optimization report, produced by Econsultancy in partnership with Ensighten, highlights how organizations are using technology and data to deliver personalized customer experiences, along with the challenges and opportunities they are facing. The report is based on a global survey of more than 600 digital marketers and ecommerce professionals carried out at the end of 2014.

Cover for Marketing Budgets 2015

Survey Reports

Marketing Budgets 2015


The Marketing Budgets 2015 Report, published by Econsultancy in association with Oracle Marketing Cloud, is a guide for the health of the marketing industry. It looks at the extent to which companies are increasing their budgets across a range of channels and technologies, comparing online and offline budgets while also looking at the balance between acquisition and retention marketing.

Cover for The Digitals 2014 Winners Report

Event Presentations

The Digitals 2014 Winners Report


The Econsultancy Digitals Awards 2014 were held at London's Tobacco Docks on the 12th November 2014. The awards celebrate, recognise and award excellence in digital marketing and ecommerce. This report showcases the submissions from the winning and highly commended entries in each of the categories.

Cover for Quarterly Digital Intelligence Briefing: 2015 Digital Trends

Survey Reports

Quarterly Digital Intelligence Briefing: 2015 Digital Trends


The 2015 Digital Trends Briefing, produced by Econsultancy in partnership with Adobe, highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2015, covering topics ranging from customer experience and mobile to cross-channel marketing and personalisation. The report is based on a global survey of more than 6,000 marketers and internet professionals carried out at the end of 2014.

Cover for A Marketer's Guide to Wearable Technology

Trend Briefings

A Marketer's Guide to Wearable Technology


This report aims to demystify the world of wearable technology, give you an overview of the current state of wearables in key markets and explain how your company can succeed in the wearable space. It explains wearables’ part of the trend towards ubiquitous computing, including how it relates to mobile, Internet of Things (IoT), cloud computing and big data. Above all it reveals the formula for success in an increasingly wearable world.

Cover for The Past, Present and Future of Website Optimisation

Trend Briefings

The Past, Present and Future of Website Optimisation


The Past, Present and Future of Website Optimisation research, carried out in association with Qubit, set out to explore how evolved organisations' strategies are and to what extent they depend on factors such as size of company, team capabilities, legacy technologies and business type.

Cover for Quarterly Digital Intelligence Briefing: Why Marketing Should Be Personal

Trend Briefings

Quarterly Digital Intelligence Briefing: Why Marketing Should Be Personal


The Why Marketing Should Be Personal Briefing, produced by Econsultancy in partnership with Adobe, explores personalisation, a topic which has become top-of-mind for companies wanting to improve the customer experience and financial performance simultaneously. This report builds on data collected for the fifth Quarterly Digital Intelligence Briefing on Personalisation, carried out in June 2012, and shows the increases in perceived importance of personalisation for marketers with some insightful trend data.

Cover for Festival of Marketing 2014 Presentations

Event Presentations

Festival of Marketing 2014 Presentations


Presentations from the Festival of Marketing, on 12th and 13th November 2014. Over 2,500 digital marketers attended to hear from those leading the way in the field of marketing.