German media group RTL Interactive GmbH more than triples the number of subscriptions to its video on demand service by optimising customer emails.
Lifestyle brand Bamford worked with digital agency Verb Brands to create a more user-friendly experience that boosted conversion and average order value.
Takumi extends the reach of SOMNOS Kickstarter campaign with an influencer-led strategy, raising more than $170,000 and boosting Instagram followers by 430%.
Massive growth often doesn’t come from one or two big winning tests, but from many smaller wins stacked together, and consistent testing means the next win is always right around the corner. Any time you aren’t A/B testing, you’re wasting an opportunity to increase revenue and gain valuable insights about your customers. However, testing software, […]
Most people are used to seeing ads pop up based on their browsing behaviour or previous search history. Had a little browse for cosy jumpers on ASOS recently? Oh look: an ad for even MORE cosy jumpers. Standard.
The short answer is that the global average is between 1-3%.
In B2B selling, the customer experience will always be king.
According to Econsultancy’s 2018 Digital Intelligence Briefing, 75% of marketing teams are highly concerned with optimizing the customer journey, but less than 25% of businesses are satisfied with their current conversion rates.
So, where is the discrepancy here? If creating a positive CX is a top goal, and a better experience is directly linked to conversions, then why are most B2B companies not experiencing fantastic rates?
Conversion rate optimizers (CROs) are part design professional, part marketing strategist, and part scientist. To be successful, they need to be highly proficient across several disciplines.
For that reason, it shouldn’t be surprising that CROs are rarely full experts in any of the three disciplines. They either specialize in one or focus on how the disciplines fit together as a cohesive whole.
Conversion rate optimization (CRO) is a hot topic among marketers, with strategies and best practices the subject of much debate.
Every year, Econsultancy publishes a report on the subject, surveying hundreds of ecommerce and marketing professionals to establish industry trends. Yet while the report offers extensive detail about how marketers increase conversions by improving marketing, websites and ecommerce journeys, new techniques are always emerging.
Even as they become increasingly integrated into our daily lives, there’s still something inherently futuristic about biometrics.
Whether it’s unlocking your phone with a fingerprint, or using voice recognition to access your bank account, using biometrics to carry out everyday tasks still feels like something out of Star Trek.
Tone of voice is key for a brand like Virgin Holidays, especially when it comes to grabbing the attention of email subscribers.
Previously, the company has relied on copywriters to encapsulate its quirky and adventurous attitude.
“Marginal gains and all these buzz words – a lot of the time, I just think you have got to get the fundamentals right.” Words to live by for marketers from Olympic cyclist, Bradley Wiggins.
The “marginal gains” philosophy is most closely associated with Dave Brailsford, the MBA-holding cycling coach who was inspired by the post-war Japanese practice of Kaizen. Brailsford credits the striking successes of British cyclists over the past decade to the marginal gains strategy that he and others instilled in the organisation.
From the Blog
“What is personalisation?”
Nick Mottershead, Data Scientist at Lynchpin Analytics, began his presentation at Festival of Marketing Day Two by answering this fundamental question.
Pricing isn’t easy to get right, even for the most experienced retailers. It’s arguably both an art and a science.
Shopify is the world’s leading ecommerce platform, with almost $50bn of gross merchandise sold through the 600k stores on its platform last year.