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Cover for How the Internet Can Save the High Street

Best Practice Guides

How the Internet Can Save the High Street


Econsultancy's How the Internet Can Save the High Street report contains more than 60 recommendations for retailers who want to succeed in a digital age, covering topics including in-store wi-fi, 'reserve and collect', in-store kiosks and 'pop-up shops'. The report includes insights from experts and examples of companies which have embraced digital and reaped the rewards. 

Cover for Online Communities Part Three: Growing the Community

Beginner's Guides

Online Communities Part Three: Growing the Community


Online Communities Part Three: Growing the Community is the third report in a series of four by DJ Waldow that focus on digital community building. This report uncovers how email marketing – the “digital glue” of new media – can be used to grow your community.

Cover for The Presentation Style of Web Analytics Data and Decision-Making

Best Practice Guides

The Presentation Style of Web Analytics Data and Decision-Making


This report written by Econsultancy MSc Digital Marketing Communications graduate Mark McGee is based on the findings from his dissertation titled 'The Presentation Style of Web Analytics Data and Decision-Making'. The report tests the hypothesis that an infoposter (infographic) would have a detrimental effect on decision-making ability and quality. The findings of the research implied that there was no discernible difference in the ability of digital marketing professionals to make a decision using either raw data in a tabular format or as an infoposter.

Cover for SEO in the Middle East and North Africa Best Practice Guide

Best Practice Guides

SEO in the Middle East and North Africa Best Practice Guide


The SEO in the Middle East and North Africa Best Practice Guide explores in detail country-specific marketing strategies and localisation issues in the MENA region. 

Cover for JUMP Magazine 2012

JUMP Magazine

JUMP Magazine 2012


JUMP is Econsultancy's magazine in support of the multichannel event, JUMP, which takes place on October 10 in London and on November 1, 2012 in New York. In this issue of JUMP Magazine, we look at new ways to bridge the multi-channel gap. Big data is the theme, but there are also articles on the socialization of customer service, innovative multichannel campaigns, mobile apps vs. websites, discounting and media growth trends.

Cover for Digital Tribes II: Community Culture

Best Practice Guides

Digital Tribes II: Community Culture


Digital Tribes II: Community Culture is the second of three reports from Econsultancy’s Digital Vision grant-winner Allison Aldridge Saur. Building a community has become a primary goal for many marketing organizations. In this report Saur uses the template of Native American tribal practices to highlight techniques that marketers can use to strengthen communities.

Cover for Facebook Pages for Business Best Practice Guide

Best Practice Guides

Facebook Pages for Business Best Practice Guide


Econsultancy's Facebook Pages for Business Best Practice Guide has been produced specifically with the aim of helping organizations and brands design and implement their Facebook pages for maximum effect, no matter what the objective.

This 100+ page document contains sections ranging from building an internal business case for a Facebook presence through to understanding internal strategy and moderation.

The guide also contains a comprehensive, 50-point checklist of best practice issues and their associated success factors that you'll need for your Facebook activity.

Cover for The EU Cookie Law: A guide to compliance

Best Practice Guides

The EU Cookie Law: A guide to compliance


How to ensure that your website complies with the EU e-Privacy Directive

The EU Cookie Law report looks into the legal changes as they affect online businesses in the UK, the potential threats to online business models and the steps that companies could be taking now to demonstrate compliance with the EU ePrivacy Directive.

This guide explains the legislation as far as it affects UK online businesses, sets out some practical steps that you can take towards compliance, as well as showing some practical examples of how websites can gain users’ consent for setting cookies.

Cover for The Progression of Agency Value: Developing a Model for Agency Maturity in a Digital World

Best Practice Guides

The Progression of Agency Value: Developing a Model for Agency Maturity in a Digital World


The Progression of Agency Value: Developing a Model for Agency Maturity in a Digital World report, published in association with Adobe, aims to identify the key challenges faced by agencies in a fast-changing marketplace. The study looks at how agencies are responding through their own use of technology and the required adaptations of skillsets, processes and behaviours. The 59-page report also provides a broad-based model for agency maturity incorporating the essential component areas arising from the research (data, technology, skills and culture).

Cover for Online Communities Part Two: Engaging Your Community Across Multiple Platforms

Beginner's Guides

Online Communities Part Two: Engaging Your Community Across Multiple Platforms


Online Communities Part Two: Engaging Your Community Across Multiple Platforms is the second report in a series of four by DJ Waldow that focus on digital community building. This report uses detailed case studies to demonstrate how brands can connect with an audience across multiple social media sites.